In order to provide a meaningful research project for our student interns this past fall, we helped them design a marketing survey that would gauge local business owners' attitudes towards "going green." Based on the survey responses our intern Paulina collected from business owners in Isla Vista, we're proud to unveil the results of these canvassing efforts!
We'll let you read the infographic for the full details, but here are some highlights on the more interesting findings:
Click below to open the infographic in a new window.
We'll let you read the infographic for the full details, but here are some highlights on the more interesting findings:
- Did you know the old adage of "time=money" isn't necessarily true when it comes to going green? This survey shows that business owners who are committed to the environment are willing to put up more of both to achieve green certifications.
- Cost was cited as the top reason for not implementing more green practices.
- Improving recycling rates, followed by reducing trash and energy bills were the top 3 concerns cited most frequently by business owners.
Click below to open the infographic in a new window.
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