When it comes to engaging people in sustainability initiatives, clients often confuse good marketing with good outreach. "Aren't they the same thing?" you ask, well... not necessarily.
When it comes to sustainability engagement, good marketing can take the form of that smooth-looking website, infographic, or flyer that will surely get people to come to that event, or participate in your rebate program, or fill out that survey. But how do you ensure that this collateral you paid so much money to develop actually hits its mark and has a compelling call to action and value proposition? How do you actually speak to your target audience and develop that relationship?
Good outreach may use marketing's tools, but it's the ability to know your audience and have the personal follow-up and relationships that can drive action. It's knowing their likes, dislikes, and what's likely to resonate. It's not the powerpoint, but the presentation itself that convinces employees to recycle more, it's the professional relationship with a business that convinces them to participate, not the flyer. Marketing may be the car, but it won't get you to your destination unless you've got an outreach engine to drive it. So before you outsource your sustainability engagement, be sure to contact Sundowner to take advantage of your free consultation and see how to make outreach part of your solution.
When it comes to sustainability engagement, good marketing can take the form of that smooth-looking website, infographic, or flyer that will surely get people to come to that event, or participate in your rebate program, or fill out that survey. But how do you ensure that this collateral you paid so much money to develop actually hits its mark and has a compelling call to action and value proposition? How do you actually speak to your target audience and develop that relationship?
Good outreach may use marketing's tools, but it's the ability to know your audience and have the personal follow-up and relationships that can drive action. It's knowing their likes, dislikes, and what's likely to resonate. It's not the powerpoint, but the presentation itself that convinces employees to recycle more, it's the professional relationship with a business that convinces them to participate, not the flyer. Marketing may be the car, but it won't get you to your destination unless you've got an outreach engine to drive it. So before you outsource your sustainability engagement, be sure to contact Sundowner to take advantage of your free consultation and see how to make outreach part of your solution.
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